Reach buyers before they even start searching.
Facebook and Instagram are where property buyers in Pakistan spend their time. EstateFlow runs Meta campaigns with sharp targeting, scroll-stopping creative and WhatsApp capture — building demand, generating leads and retargeting the people who nearly booked.
Real Estate Meta Ads
- Audience strategy
- Creative & copy
- Lead campaigns
- Retargeting
Why boosted posts don’t sell plots
A boost is not a campaign, and reach is not revenue.
Boosting, not targeting
The boost button wastes budget on people who will never buy.
Weak creative
A photo of a sign board does not stop the scroll.
No audience strategy
Same ad to everyone instead of buyers by city and interest.
No retargeting
People who engaged once are never shown the project again.
Meta campaigns built for property leads
Targeting, creative and retargeting that work together.
Precise audiences
By city, interest, behaviour and lookalikes of your buyers.
Creative that converts
Reels, carousels and lead creative tested against each other.
Lead & click campaigns
Instant forms or WhatsApp, whichever converts better for you.
Retargeting funnels
Warm audiences re-shown the project until they act.
What Meta ads management includes
From first impression to retargeted booking.
Audience strategy
Interest, lookalike and custom audiences.
Creative & copy
Reels, carousels and image ads that convert.
Lead campaigns
Instant forms and WhatsApp click-to-chat.
Retargeting
Re-engage video viewers and page visitors.
Creative testing
Continuous A/B testing of hooks and offers.
Reporting
Cost per lead and per booking by audience.
Who we help
Projects that need demand and reach, not just search.
How we run Meta ads
Test, learn, scale.
- 01
Research
Audiences and angles.
- 02
Create
Creative and lead flows.
- 03
Launch
Test multiple audiences.
- 04
Track
Cost per lead by audience.
- 05
Optimize
Scale winners, add retargeting.
- 06
Grow
Expand reach and lookalikes.
What we report
Real Meta results, never invented.
By audience and creative.
How many become real buyers.
Warm audiences that act.
From Facebook and Instagram.
Every number we report is measured from your own campaigns — we never show invented statistics.
Why EstateFlow for Meta ads
Real targeting
Buyer audiences, not the boost button.
Creative that stops scrolls
Reels and carousels built for property.
Full funnel
Reach, leads and retargeting together.
WhatsApp-native
Click-to-chat capture buyers prefer.
Meta ads — questions
01 Should I use lead forms or send people to WhatsApp?
Both work; it depends on your project and team. WhatsApp click-to-chat often converts better in Pakistan because buyers prefer it, but instant forms can be cheaper per lead. We test and use whatever books more buyers for you.
02 Why not just boost posts myself?
Boosting optimises for cheap engagement, not buyers. Proper campaigns let us target by audience, test creative, build retargeting and track cost per real lead — which lowers your true cost per booking.
03 What creative do you need from us?
Project photos, floor plans, price lists and any videos help, but we also design creative. Short reels and carousels usually outperform a single static image for property.
04 Do you do retargeting?
Yes, and it is often the highest-ROI part. We re-show the project to people who watched your videos or visited your pages, because they are already interested.
05 Can you run both Google and Meta?
Yes, and we recommend it. Google captures ready searchers; Meta builds demand and retargets. Run together, they lower your overall cost per booking.
06 Who owns the ad account?
We recommend you own your Meta Business account and ad account for transparency and continuity. We manage the campaigns inside it.
Put your project in front of the right buyers.
Tell us about your project and audience. We will build Meta campaigns that generate and retarget real leads.
- One block of your scheme digitised on the live map
- A booking → schedule → WhatsApp reminder, end to end
- A file transfer with the lock and dues check
- A rollout order and a written quote within two days