Skip to content
EstateFlow
The operating system for land.

Every deal.
Every plot.
One flow.

Software for developers, agencies and housing societies in Pakistan: leads and bookings, installment plans and recovery, a live plot map, balloting, books and the field apps that run it all, with WhatsApp built in.

Happening across the suite
  • CRMMeta lead Ahsan Raza routed to S. Khan in 14 sjust now
  • MapsPlot 14-C turned booked on the public mapjust now
  • QistFlowReminder sent · inst. 9 · PKR 85,000 · pay linkjust now
  • FloReceipt R-88112 delivered on WhatsAppjust now

Watch: this is EstateFlow Maps, live

Green Valley · Phase 2 · Sheet 4/12
Live plot map of Green Valley Phase 2 249 plots across blocks A to D. 78 available, 86 booked, 77 sold, 8 on hold. PHASE 2 BOUNDARY MAIN BOULEVARD · 120 FT TO PHASE 3 → ROAD 4 · 60 FT St 1St 2St 3St 1St 2St 1St 2St 3St 1St 2St 3 SALES OFFICE PARK SCHOOL MOSQUE 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 COMMERCIAL COMMERCIAL BLOCK ABLOCK BBLOCK CBLOCK D N 0100 ft200 ft

Built with and for

  • Land developers
  • Housing societies
  • High-rise projects
  • Marketing agencies
  • Dealer networks
  • Recovery teams
  • Society management offices
  • Overseas investor desks
  • Land developers
  • Housing societies
  • High-rise projects
  • Marketing agencies
  • Dealer networks
  • Recovery teams
  • Society management offices
  • Overseas investor desks
§ 01 Products

Fourteen products. One record per plot, file and person.

Start with what hurts most. Every product reads and writes the same inventory, contacts and ledger, so a booking in the CRM is already a schedule in QistFlow, a colour on the map and an entry in the books.

Sales & Growth

CRM

Multi-source lead capture, instant routing, WhatsApp inside the pipeline, and booking hand-off to finance.

Explore 12 features · 18 modules
Operations & Delivery

ERP

Inventory master, live availability, holds and quotas, booking-to-sale approvals, commission engine and dealer network management.

Explore 12 features · 14 modules
Land & Inventory

Maps

The society map, alive: every plot coloured by real status.

  • Plot Digitisation
  • Attributes & File Linkage
  • Interactive Web Map
  • Plot Search
  • Live Inventory Status Layer
  • Thematic Layers
Explore 12 features · 15 modules
Money & Recovery

QistFlow

The plot-file payment engine: schedules, reminders, recovery, transfers.

  • Payment-Plan Engine
  • Schedule Generation
  • Due/Paid Ledger
  • Receipts & Online Payments
  • LPS / Penalty
  • Balloon & Possession
Explore 12 features · 13 modules
Land & Inventory

Balloting

Application intake, CNIC checks, category pools, seeded live draw, instant results, allotment letters and refunds.

Explore 12 features · 12 modules
Money & Recovery

Accounts

General ledger, AR/AP with aging, bank reconciliation, project accounting, budgets, approvals and consolidation.

Explore 12 features · 14 modules
Money & Recovery

Billing

Recurring society and rental invoices, online payment, auto-receipts, late fees, arrears aging and reminders.

Explore 12 features · 12 modules
Operations & Delivery

HR & Payroll

Employee master, geo/biometric attendance, leave, payroll with commission payouts, loans, appraisals and self-service.

Explore 12 features · 11 modules
Operations & Delivery

Construction & Store

Estimating, budgets and job costing, Gantt, daily logs, RFIs, change orders, subcontractors, draw billing and site store.

Explore 12 features · 15 modules
Land & Inventory

Land Management

Feasibility, land parcel tracking, master planning linked to GIS, phased launches, plan setup and possession control.

Explore 12 features · 11 modules
Operations & Delivery

Projects & Tasks

Teams and projects, task approval, per-part status, Kanban and calendar views, chat rooms, daily routines and performance reports.

Explore 12 features · 13 modules
Operations & Delivery

Documents & Contracts

Vault, auto-generated agreements and deeds, e-signature, CNIC OCR, deal rooms, contract lifecycle and audit.

Explore 12 features · 12 modules
Operations & Delivery

Complaints & Maintenance

Ticketing with SLA, technician and vendor dispatch, preventive maintenance, assets and parts, visitors, amenities and notices.

Explore 12 features · 13 modules
Sales & Growth

Agent & Buyer Apps

Agent App for field sales and recovery with offline sync; Buyer App with map search, installment calculator and enquiries into the CRM.

Explore 12 features · 18 modules
Flo, the AI assistant, and Insights dashboards run across all of them. Products overview
§ 02 Inside the product

The screens your team will actually work in.

Pick a product, then click the sidebar inside the demo: lists, records, boards and the rules that drive them. Sample data, real layouts.

EstateFlow CRM

Every lead answered in seconds, tracked to booking.

Multi-source lead capture, instant routing, WhatsApp inside the pipeline, and booking hand-off to finance.

  • Multi-source lead capture
  • De-duplication by phone & CNIC
  • Routing rules & speed-to-lead
  • Lead scoring 0–100
Open CRM
EstateFlow CRM Sep 2026 AB

Sales pipeline

All projects · September 2026 · Updated 2 min ago
New leads (MTD)
1,284
+12.4%
Median first response
3m 40s
−41s
Site visits booked
218
+8.1%
Bookings
47
PKR 312M
Leads vs bookings (weekly)
LeadsQualified
Leads by source
Hot leads — assigned today
5 of 48
LeadProjectSourceScoreOwnerStage
Ahsan RazaPhase 2 · 10 MarlaMeta84S. KhanSite visit
Mariam SiddiquiCommercial · 4 MarlaZameen77A. ButtQualified
Bilal HussainPhase 1 · 1 KanalWhatsApp72H. MalikNegotiation
Farhan AliPhase 2 · 5 MarlaWebsite61S. KhanContacted
Sana JavedPhase 3 · 8 MarlaReferral58R. SheikhNew
Interactive demo · sample data · click the sidebar to switch screens
§ 03 Solutions

Three kinds of business. Three different first weeks.

Developers begin with inventory and plans. Agencies begin with leads. Societies begin with the ballot and the map.

Developers

Launch phases, sell through dealers, collect installments and hand over possession from one record per plot.

How developers use EstateFlow

Agencies

Answer portal and Meta leads in seconds, keep WhatsApp on the record, and pay agents from a ledger nobody argues with.

How agencies use EstateFlow

Housing societies

Run the ballot, publish the live map, bill maintenance, resolve complaints and keep every file transfer clean.

How housing societies use EstateFlow
Custom solutions

Need something built to your exact requirement?

Beyond the ready products, we build bespoke modules, portals, dashboards, integrations and apps on the same platform, for developers, societies and agencies in Pakistan and overseas. You get a free discovery call, a written scope and a fixed quote before any build starts.

  • Bespoke CRM & ERP workflows
  • Society & dealer portals
  • Custom dashboards & reports
  • Integrations with your systems
  • Custom web & mobile apps
§ 04 Why EstateFlow

Built around how plots are actually sold in Pakistan.

Generic CRMs and accounting packages do not know what a balloon payment, a corner premium, a defaulter block or a file transfer is. EstateFlow does.

QistFlow, not a spreadsheet

Booking, confirmation, allocation, periodic installments, balloons and possession in one plan template. LPS applies itself. Recovery lists generate on the 1st with the dealer’s name on every row.

A map that is the inventory

Each plot polygon is joined to its file. A booking in the CRM recolours the plot on the website, the dealer portal and the sales-centre kiosk at the same moment.

Balloting people can audit

Sealed applicant list, published seed, deterministic draw. Results reach every applicant on WhatsApp within minutes and can be replayed by an auditor.

Dealer commission on collection

Flat, percentage, tiered, split, override. Accrue on booking, pay on down payment or on clearance, claw back on cancellation, statement on demand.

Flo answers on WhatsApp

The AI assistant qualifies inbound leads at midnight, sends installment reminders with a pay link, drafts replies for agents and summarises calls into the CRM.

Transfers that cannot double-sell

An atomic lock on every booking and transfer, duplicate CNIC checks, defaulter blocking and an auto-generated Transfer Deed with the remaining schedule carried forward.

F
Flo · Green Valley
WhatsApp Business · 11:42 pm
Salam, 10 marla ka plot phase 2 mein kitne ka hai?
Walaikum salam! Phase 2 mein 10 Marla PKR 42.5 lakh se shuru hota hai, 36 mahine ki qist par. Aap cash lena chahenge ya installment?
Installment. Corner mil sakta hai?
Ji, Block C mein 6 corner plots available hain (+10%). Monthly taqreeban PKR 85,000. Main map aur plan bhej raha hoon. Site visit Saturday 11 baje theek hai?
Theek hai 👍
Lead qualified · score 74 · budget ✓ timeline ✓→ CRM · S. Khan

Flo qualifies in Urdu or English, books the visit, and hands a summarised lead to the agent. Outbound messages use approved templates.

§ 05 How it works

Live in weeks, not quarters.

Most developers run CRM and inventory in the second week, QistFlow on historical files by week six, and the digitised map before the next launch.

  1. 01

    Load your inventory and files

    Plots, units, price lists, existing bookings and payment history come in from spreadsheets or your current system with guided templates.

  2. 02

    Digitise the map and set the plans

    One block is drawn and linked in the first week. Payment-plan templates and commission structures are configured per category.

  3. 03

    Connect the channels

    Portals, Meta lead ads, the website form and your WhatsApp Business number route into the CRM. Reminders switch on for existing files.

  4. 04

    Go live, then add products

    Sales and recovery teams work from the apps on day one. Balloting, Accounts, Construction and Community join when you need them.

38,400+
Plots digitised on live maps
21,000+
Installment files on QistFlow
1.4M
WhatsApp reminders and receipts sent
3,100+
Agents and dealers on the apps
01 Who is EstateFlow built for?

Real estate developers and housing societies selling plots or units on installments, and agencies running sales teams and dealer networks. It is designed around Pakistan’s market: plot files, Marla/Kanal sizing, CNIC identity, dealer commissions and WhatsApp as the primary channel.

02 Do we have to buy the whole suite?

No. Every product runs on one shared database, so you can start with CRM and inventory and add QistFlow, Maps, Balloting or Accounts when you need them. Data is never re-entered.

03 What is QistFlow?

QistFlow is the installment and recovery engine: payment-plan templates, per-file schedules, automatic late-payment surcharge, WhatsApp reminders, recovery-officer lists, defaulter blocking and file transfers under an atomic lock.

04 How does the live plot map stay accurate?

Each plot polygon is joined to its inventory record. When a booking, transfer or possession changes status in the CRM or QistFlow, the map colour changes with it. Nobody edits the map by hand.

05 What is Flo?

Flo is the AI assistant across the suite. It qualifies inbound WhatsApp leads, drafts replies, summarises calls into the CRM, reads CNICs and invoices, and answers questions like “which files are likely to default next month?”.

06 Does it work where there is no signal?

The Agent App and recovery app cache leads, inventory, tasks and the map, queue actions offline and sync when connectivity returns. New schemes on city outskirts were the design case.

07 How long does implementation take?

A CRM and inventory rollout typically takes two to three weeks. Adding QistFlow with historical files and a digitised plot map usually takes six to ten weeks depending on data quality and scheme size.

08 Where is data hosted, and who owns it?

You own your data. Hosting is in a cloud region of your choice, with encrypted backups and export on request. Enterprise customers can deploy on their own infrastructure.

Book a demo

See your scheme running on EstateFlow.

A 45-minute demo on your own data. We load a sample of your inventory and files before the call, so you see your plots, your plans and your numbers, not a sample scheme.

What you get in the demo
  • One block of your scheme digitised on the live map
  • A booking → schedule → WhatsApp reminder, end to end
  • A file transfer with the lock and dues check
  • A rollout order and a written quote within two days
Request a callback
Reply within a working day
Full demo form

Opens WhatsApp with your details pre-filled to 0306 2256914. We also log the request so sales can follow up.